The XFL relaunched in 2023 and ElevenO2 was brought on, in partnership with global sports marketing agency SportFive, to create the in-arena content for the entire league.

With eight teams in the league and over 400 players, EO2 had only two days to run every player through an ID “car wash” plus additional portrait shoots and sit-down interviews.

With eight stadiums, each with different-sized Jumbotrons, LED screens and ribbon boards, EO2 had to create individual, arena-specific content across multiple formats and screen specs. The result was a cohesive, league-wide look and feel unique to the XFL

Behind the scenes