WWE + Slim Jim

Iconic snack brand Slim Jim approached WWE to resurrect their memorable partnership from the 90’s. WWE then called EO2 to help create a modern reinterpretation of what it means to… Snap into a Slim Jim.

ElevenO2 helped write, produce, and co-direct four commercials that established WWE Superstar LA Knight as the new face of the partnership and introduced Slim Jim’s over-the-top comedic brand messaging to a new generation of consumers. The campaign provided a huge spike in sales and has led to a new, multiyear marketing partnership.

WWE + Slim Jim “Office Spaced”

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Vu Studios Orlando

Discussing a door and its eventual demise.

So it begins…

DP Chris Bierlein not afraid to get in there.

WWE + Slim Jim “Yeahnniversary”

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WWE + Slim Jim “DMV OMG”

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WWE + SLIM JIM “MAKIN’ MUSIC”

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Behind the scenes