General Mills approached WWE with a partnership opportunity for their Cinnamon Toast Crunch brand. When EO2 was brought in to help create a content series that featured their brand ambassadors… the Cinna-mojis, we knew it was time to think outside the cereal box.

To help bring the brand ambassadors to life, we had to make life-sized mascot costumes and create and environment, through story, where they could interact with the WWE Superstars

WWE + CINNAMON TOAST CRUNCH PART 1 “NEW FRIENDS”

WWE + CINNAMON TOAST CRUNCH PART 2 “TRAINING DAY”

WWE + CINNAMON TOAST CRUNCH PART 3 “SOMETHING SPECIAL”