Stacker2 began working with the EO2 partners back in the early 2000’s, when they were one of the original diet and energy supplement companies. In 2023, when they decided to introduce a new product, Stacker2Chews, they tasked ElevenO2 with creating a holistic social media campaign to help bring it to market.

Through partnerships with Barstool Sports and social media influencers as well as strategically placed paid media advertising, the campaign was able to generate over 108 million total impressions through the use of 920 pieces of original content.