MENARDS, the third-largest chain of Home Improvement stores in America, hired ElevenO2 to write, direct and produce a national commercial that connected MENARDS’ strong commitment to racing (IndyCar and NASCAR) with their dedication to service and quality.

EO2 took Menard’s three most prominent drivers and literally placed them in consumer’s homes to directly convey the message that MENARDS is there to support race fans as they tackle do-it-yourself home improvement projects.